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| OSRAM Further Strengthens Its Competence in Lighting Solutio |
| OSRAM AG acquired the remaining shares in Traxon Technologies, Ltd. (Traxon) from its joint venture partner as of 9 November 2011. With this acquisition, OSRAM further strengthens its business in the strongly growing market for professional LED lighting solutions. Traxon specializes in applications for the architectural, shop and hospitality segments. OSRAM obtained a controlling 51 percent in Traxon back in 2009. The joint venture has since been operating under the name of "Traxon Technologies – An OSRAM Company". "We are supporting our own development measures with selected acquisitions with a view to systematically expanding our business with LED and lighting solutions, both technologically and regionally," said Martin Goetzeler, member of the Managing Board of OSRAM AG and Chief Operating Officer. Headquartered in Hong Kong and in Paderborn, Germany, Traxon Technologies is a leading global supplier of professional LED systems & solutions which include luminaires and lighting control systems. LED solutions for the architecture, hospitality and shop segments are marketed under the brand names of Traxon and e:cue. Over 4,000 installations and projects around the world, including Worldwide Plaza in New York and the “Christ the Redeemer” statue on Sugar Loaf Mountain in Rio de Janeiro, testify to Traxon's achievements in this field. Traxon operates worldwide in the key markets of Asia, Latin America, Europe, Middle East and North America. OSRAM recently purchased the European luminaire manufacturer Siteco as well as Encelium – a US software manufacturer for light management systems. The acquisition of the remaining shares in Traxon will further strengthen OSRAM's portfolio, not only opening up new fields of application but further expanding the company's regional presence. "Acquiring Traxon is an important step for OSRAM on its way to becoming one of the leading suppliers of LED lighting solutions. With our technology, we provide the right light, in the right amount, at the right place, at the right time" said Klaus-Günter Vennemann, CEO of OSRAM´s General Lighting business unit. “This is great news for our team, our customers and partners. Being fully part of OSRAM will allow Traxon and e:cue to further strengthen our position in the market for innovative and flexible solid state lighting systems and solutions,” said Nicolai Wiest, CEO of Traxon Technologies. |